11 Best Ecwid Alternatives – Features, Pros & Cons, Pricing

Are you looking for better Ecwid alternatives to set up your online business?  We’ve listed our top picks that are bigger and better than Ecwid for your business growth.

Don’t have time to read an entire article? Take a look at our quick recommendation.


Launch, scale and manage your online business with just $9.99 on Dukaan. Annual plans start at $99.99 only.

Ecwid is a popular eCommerce platform used by novice users and small business owners to set up an online store.

However, it is not competent for meeting the needs of mid-level or well-established businesses.

So, if your vision for your business is to grow and scale it to unchartered territories, Ecwid might not be the best platform for you.

Why Should You Look for an Ecwid Alternative?

Ecwid is a popular eCommerce platform among business enthusiasts beginning their eCommerce journey. Its simplicity and affordability.

But with it comes limited capabilities, lesser functionalities in the free plan, and an absence of tools that form the pre-requisites for any mid-level or expanding business.

1. You Won’t Get Any Response for Your Queries

11 Ecwid Alternatives You Should Consider Using in 2022 Review 1 1

Imagine running a successful online business at a full-fledged pace and encountering a significant issue like this. On top of that, there’s no customer support to assist you.

Unfortunately, this scary scenario is a reality for Ecwid users, as illustrated by the review above.

2.  Websites Made With Ecwid Often Malfunction

11 Ecwid Alternatives You Should Consider Using in 2022 Review 2

First impressions matter. Especially when you are hosting an online business and your storefront is the first thing greeting your customer.

Even the most loyal customers won’t stay if they have to deal with a glitchy, unresponsive website.

3. No Hands-on Control Over Your Site

11 Ecwid Alternatives You Should Consider Using in 2022 Review 3

With Ecwid, you do not get any say in when the platform is updating, down for maintenance, or fixing bugs.

Some sellers have reported that this has caused their sales in the past.

As clearly evident from the above reviews, most Ecwid users switch to alternatives that offer better functionalities to grow their business. After all, the digital eCommerce space is highly competitive. Using a subpar platform won’t get you far, will it?

That’s why we’ve compiled a list of 15 alternatives to Ecwid. Read on to discover what other popular eCommerce platforms have to offer.

Best Ecwid Alternatives to Try in 2022

Without much further ado, here are the best alternatives to Ecwid.

1. Dukaan

Best for people with no technical skills

Pricing starts at $9.99 (14-day free trial)

11 Ecwid Alternatives You Should Consider Using in 2022 Dukaan homepage

Dukaan is an easy-to-use beginner-friendly eCommerce platform. It enables you to set up a fully-functional store in under 1 minute.

Incredibly Dukaan caters to the requirements of a budding and a well-established business just as efficiently. Every Dukaan-powered store comes loaded with features and functionalities that makes running an online business a cakewalk.


You do not need any technical knowledge or coding skills to set up an online store with Dukaan.

Dukaan gives you a custom domain name and an independent store when you use the platform to launch your store online. You can easily share your store’s link with your customers over social media.

The best part about Dukaan? Its vast library of tools, functionalities, and plugins makes it perfect for every seller- big or small, novice or experienced.


Unlike other platforms, Dukaan gives you complete freedom to modify the look and feel of your online store.
To make your store more appealing to customers, you also get the option of adding custom banners, themes, menus, etc…

Every seller also gets design resources that include editable pre-designed templates, banner images, WhatsApp templates, etc…, that can be used to promote your store.


One look at Dukaan’s pricing plans, and you’ll realize how budget-friendly their plans are!

Every seller gets a 14-day free trial to explore what the premium plan has in store.

The detailed breakdown of their pricing is as follows:

Plan Monthly Yearly
Entrepreneur $9.99 $99.99
Agency $49.99 $499.99
Enterprise Custom Custom

Given the platform’s benefits, even in their base plans, you will discover they have the seller’s best interests in their hearts.

Ease of Use

The platform’s dashboard gives you complete control over your store. Its comprehensive overview will help you manage and handle your daily business operations.

The platform’s intuitive user interface is easy to explore, understand and use.

Coming to functionality, it offers tools like product description generator, GST calculator, invoice generator, etc… that are of great benefit to every seller.

Additionally, the platform comes equipped with essential plugins that include Hellobar, Google Analytics, Intercom Live Chat, etc… necessary for every seller to scale their business.

Dukaan is great at what it does- powering sellers across the globe establish their presence in the eCommerce domain.

Dukaan Enterprise

The Dukaan enterprise plan helps you scale your business with advanced features and more controls.

2. Wix

Best for small businesses

Pricing starts at $14 per month


Do you want a fantastic website with the added functionalities of an eCommerce store? If so, Wix is a great alternative to turn to.

Wix is immensely popular for its beginner-friendly and straightforward user interface. Its drag-and-drop website builder is designed to keep non-tech savvy people in mind.

Wix is designed for small-business owners operating on a tight budget.


Most people know Wix as an easy-to-use website builder. What most people don’t know is its usability as an eCommerce platform. Using the POWR plugin, you can convert your Wix website into an eCommerce store.

Wix uses ADI (Artificial Design Intelligence) to set up your store based on the responses you give.  It generates a store for you in a couple of minutes

Your Wix store comes with high customizability and is equipped to handle all aspects of running an online store.


With Wix, you will be spoilt by choices in terms of design resources. It has an enormous library of 800+ design templates that you can choose from while building your store. When you design with Wix, not finding a theme that fits your aesthetic is simply off the table.

And that’s not all. Wix also has design tools like logo maker, business name generator, etc… to personalize your store down to the minutest details.

But a word of caution, you’ll have to start from scratch if you want to change the template of a published site.


Wix has a lot of cost-effective plans you can choose from.

Depending on whether you want a custom domain, you have the option of subscribing to the following plans:

Plan Monthly Yearly
Combo $18/month $14/month
Unlimited $23/month $18/month
Pro $28/month $23/month
VIP $47/month $39/month
Business Basic $28/month $23/month
Business Unlimited $33/month $27/month
Business VIP $56/month $49/month

Ease of Use

Wix is a pretty straightforward platform to use. The platform will help you manage everything, from managing the orders to shipping the inventory.

However, there is a steep learning curve with the platform. You will need to sit with the platform to get familiar with all its tools and integrations.


  • ADI-based eCommerce platform
  • Blogging integrated

  • No sales channel integration
  • Not suited for big businesses
  • Scalability comes with additional costs

3. WooCommerce

Best for people with an existing WordPress website

Free, Open-source Plugin


Unlike other eCommerce platforms featured on the list, WooCommerce is a plugin. It is a fully-customizable open-source plugin designed for WordPress.

It is ideal for small businesses looking to transition into eCommerce with a pre-existing WordPress site.


When you turn your WordPress website into an eCommerce platform with WooCommerce, it contains the same functionalities as any other traditional platform, if not more!

WooCommerce is incredibly versatile. With some technical skills, you can customize it by integrating the add-ons and tools available on WordPress.

Every WooCommerce-supported WordPress store enjoys SEO, marketing, and blogging integrations.


WordPress is touted to have the most extensive library of pre-designed themes and templates. WordPress has it all, whether you are going for a professional look or a specific aesthetic!

Although customizing them requires some learning curve and technical know-how.


Though WooCommerce is a free plugin, there are a lot of additional costs involved.

Take a look at how the pricing will fair up if you plan to go ahead with  WooCommerce:

  Low Pricing Range: High Pricing Range:
Hosting $6.95/month $12.95/month
Domain Name $15/year $15/year
Theme Free WooCommerce theme $35-129 professional theme
Plugins Free $100-150/year
Security $10/year $150-450/year
Dev Fees Free $1,000-6,000

Ease of Use

WooCommerce is not the easiest platform to use. Since it only integrates with WordPress (which also requires considerable technical expertise), running your business with WooCommerce will require you to put in some hard work.

Non-tech savvy sellers who host their business online using WooCommerce get external help for site customizations, updates, etc…


  • Largest library of themes
  • Maximum Customization
  • Free plugin

  • Steep learning curve
  • No dedicated tech support
  • Only compatible with WordPress sites

4. Shopify

Best for eCommerce centric site

Pricing starts at $9 per month + commission


This list would have been incomplete without mentioning Shopify. It is a legacy platform that’s credited with revolutionizing eCommerce.

Even with the emergence of so many other alternatives, Shopify has still maintained its place as one of the giants for launching businesses online.


Shopify has all the features that give other platforms a run for their money. After all, it is the preferred platform for large enterprises.

Shopify comes loaded with unrivaled features, but you will require technical proficiency to utilize them fully.

From abandoned cart recovery to mobile-friendly and responsive templates, Shopify analytics to prompt customer service, Shopify has numerous powerful features to offer.

Just a heads up here: Many additional features are behind paywalls so these costs will add up over time.


Shopify has a great collection of aesthetically pleasing themes and templates, specially dedicated to eCommerce.  All attributes of the templates are customizable- color, font, style, etc…

Again, if you have good technical skills, you can take the personalization up a notch higher and completely revamp your store.


Shopify charges a bit more than other platforms mentioned in the list. These are additional charges on top of the base subscription plan fee.

Take a look at its diverse pricing plans here:

Plan Monthly Transaction Fees
Shopify Lite $9 2.7% per in-person transaction
Basic Shopify $29 2.9% + 30 cents per online transaction; 2.7% per in-person transaction
Standard Shopify $79 2.6% + 30 cents per online transaction; 2.5% per in-person transaction
Advanced Shopify $299 2.4% + 30 cents per online transaction; 2.4% per in-person transaction
Shopify Plus Quote-based Based on your credit card sale volumes

Ease of Use

Shopify is one of those platforms that require the seller to have some technical and design skills to optimize and navigate their store appropriately. You get the option of both a visual and an HTML editor.

As for its eCommerce features, you’ll find most of the features in the platform, and any additional requirement can be fulfilled by integrating third-party integrations.


  • Sales automation tools
  • Supports multiple currencies
  • Easy to use

  • Charges transaction fees
  • Steep learning curve
  • Charges transaction fees

5. Magento

Best for growing businesses

Pricing starts at $6000

Magento Commerce

Magento is an immensely popular eCommerce all-in-one platform. It’s loaded with tons of features and customization options that make it a perfect choice for businesses with a well-established business model.


Magento is a feature-dense self-hosted platform with features for almost every use case. It is also supported by an active community of developers that constantly update the platform’s feature library.

And if you have web development skills, you’ll find this platform easy to customize and scale, according to your business needs.

From inventory management to API support for web services to handling support management, Magento has it all! And the cherry on the cake: it is optimized for both mobiles and tablets.


Magento is an open-source platform. So, you independently control the entire customization of your store. Magento in itself does not offer any themes or design elements, unlike other alternatives in this list. Thus, you’ll have to go to a third party for a more premium look for suitable options.

The admin area of the platform makes all its features accessible, and overall, the platform is quite user-friendly to explore.

See it in action:

11 Ecwid Alternatives You Should Consider Using in 2022 Magento Store


With Magento, you will have to set aside separate expenditures for an experienced techie to support you with creating and managing your store.

Thus, Magento can become an expensive option for small business owners. Here’s a detailed breakdown of what the pricing looks like:

Plans Yearly
Open Source $6,000 to $60,000
Magento Commerce $22,000 to $1,25,000
Magento Commerce Cloud $40,000 to $1,90,000

Ease of Use

If you just want to set up a basic eCommerce store, Magento is a great choice. But if you want to take advantage of the platform’s advanced functionalities, you will have to learn to code or hire someone for help.


  • Multiple-channel selling
  • Free to use software
  • Constantly updating product library

  • Requires technical knowledge
  • Not SEO-friendly
  • Product support

6. Squarespace

Best for creating an eye-catching, aesthetically pleasing store

Pricing starts at $19 per month (14-day free trial)


Squarespace is the best alternative on this list for business owners and creatives looking to create stunning and unique websites for their businesses.

It offers a sophisticated drag-and-drop feature that makes creating professional-looking websites a breeze. It can be used as an online store by integrating the eCommerce functionality.


Squarespace is renowned for being the best platform for creating beautiful websites optimized for mobile, desktop, and tablet viewing. The recent updates to its editors have made website-building using its library of pre-existing templates and themes even easier.

In addition to the dual purpose it serves, Squarespace has all the crucial functionalities of an eCommerce platform. Features such as unlimited listings, free domain for a year, digital marketing plugins, analytical tools, etc…, are all available on Squarespace.


Design is where Squarespace gets all the marks. It’s the platform’s strongest suit, hands down.

Its library of 113+ design templates are mobile-responsive. This might not sound a lot as compared to other alternatives, but their quality is what sets them apart. Moreover, these stylish templates are highly flexible and have all the necessary features.


Squarespace falls under the mid-range category compared to all the other alternatives. Check out its pricing plans below:

Plan Monthly Yearly
Personal Plan $19 $14
Business Plan $33 $23
Ecommerce Basic Plan $36 $27
Ecommerce Advanced Plan $65 $49

Ease of Use

With its recent update, Squarespace has become one of the easiest platforms to use. Having said that, its section-based editor takes some time to get used to.

The platform has a clean and minimal interface. It only takes a few clicks to find the design elements and functions you are looking for.

Reiterating, the platform’s USP is that you don’t need any technical knowledge to create an alluring website or run an eCommerce store.


  • Features a manual for first-time users
  • Vast library of design resources
  • Integrated blogging functionality

  • Better suited for creatives and portfolios
  • No auto-save functionality in the editor
  • Not suitable for large businesses

7. Salesforce Commerce

Best for rapidly growing businesses

Pricing starts at $25


Salesforce is a highly-scalable CRM platform that gets eCommerce functionalities by integrating the eCommerce cloud 360 extensions.

As an eCommerce platform, Salesforce acts as a comprehensive cloud solution that handles the end-to-end operations of your online business.


Even though Salesforce is primarily a CRM (Customer Relationship Management) software, its advanced eCommerce functionalities landed it a spot on our list.

It offers the sellers advanced functionalities like multiple sales channel integration, inventory availability service, payment accelerators, etc…

It also houses many powerful plugins and add-ons that fast-growing or large businesses need to scale up.


Salesforce falls a little short in the design department compared to other alternatives in this list.  It has a pretty limited design library.

Salesforce has a relatively straightforward user interface. Although it takes some time and effort to get the hang of the software, it’s smooth sailing from that point.


Salesforce is undoubtedly a very pricy eCommerce platform. A lot of its advanced capabilities come with a cost.

Take a look at their pricing models here:

Plan Monthly
Essential $25
Professional $75
Enterprise $150
Unlimited $300

Ease of Use

You’ll need sound technical expertise and coding skills to leverage the platform correctly. For people who don’t, it’s best to hire someone if you choose to go ahead with this alternative.

One more pitfall is that the more functionality you want to incorporate, the more you’ll have to pay.


  • Customizable dashboard
  • User-friendly interface
  • Facilitates international selling

  • Steep learning curve
  • Incompetent customer service
  • Expensive platform

8. BigCommerce

Best for rapidly-growing businesses

Pricing starts at $29.95


Like its name, BigCommerce is a massive name in the world of eCommerce. It is a hosted platform suited for mid-level sellers and large enterprises to better manage their online business efficiently.


BigCommerce has a wide range of tools and attributes that support businesses fast-tracking their growth. Even with the most basic plan, you get the feature of unlimited staff accounts with no tab on the number of goods you can list online for selling.

The list of useful features on BigCommerce doesn’t end here: product review, in-built blogging functionalities, abandoned cart recovery, and an integrated library of third-party apps are some others to name a few.


BigCommerce is suited for sellers that give priority to functionality overlooks. What it lacks in design, it more than makes up for with its powerful features.

It has some pre-designed themes but the quantity and style are limited. It also features a drag-and-drop page builder that’s both convenient and easy to use for further customization.


BigCommerce has various plans that you can choose from according to your requirements and budget. Here’s what it looks like:

Plan Monthly (when billed monthly) Monthly (when billed yearly)
Standard $29.95 $29.95
Plus $79.95 $71.95
Pro $299.95 $269.96
Enterprise Custom Custom

Ease of Use

BigCommerce is wired to be used by both non-tech and experienced, tech-savvy people. Sellers proficient in HTML and CSS can customize their store further.

After a point, sellers on BigCommerce would require a technically sound seller to comprehensively manage, customize and navigate its functionalities.


  • Vast feature list
  • Multiple currencies supported
  • Does not levy any transaction fees

  • Limited theme library
  • No shipping discounts available
  • Requires coding knowledge

9. Volusion

Best for start-ups and small businesses

Pricing starts at $29 per month


Volusion is one of the oldest platforms in the world of eCommerce. Despite being an “elder” in the eCommerce sphere, it has many features that give other platforms a run for their money.


As an eCommerce platform, Volusion is purely about selling. It has tools and features that aid sellers in making more money.

Product videos and suggested products are the two most popular features that drive sellers to the platform. And when it comes to other necessary features like inventory updating, unlimited product listing, phone orders, customer reviews, etc…, they are all accessible from its dashboard.


Volusion focuses primarily on selling and thus has a very limited selling library. It offers only 11 free templates, which is minimal considering what other platforms provide.

Volusion’s templates are pretty feature-specific. So, you’ll have the option of either selecting a specific template or personalizing a generic one. The good news is that you don’t have to change the content if you want to update the theme.


Volusion has some reasonable pricing plans, apart from the paid themes that fall on the pricier side. Check out their plans here:

Plan Monthly Yearly
Personal $35.00 $31.50
Professional $79.00 $71.10
Business $299.00 $269.10
Prime Based on GMV Based on GMV

Ease of Use

Setting up an online store with Volusion and customizing it is easy. It also integrates with third-party tools and external plugins conveniently.

The platform also has a clean user interface that makes accessing its features from the dashboard easy.


  • Responsive themes
  • Supports multiple payment methods
  • Vast analytics tools

  • No integrated blogging functions
  • Not suitable for scaling businesses
  • Can’t sell digital products

10. Prestashop

Best for small and medium businesses

Free to download, has add-ons cost extra


Prestashop is a self-hosted eCommerce platform. All you need to do is download the software and launch a customized store as per your preference. Although, for that, you need some coding knowledge.


Prestashop boasts of some compelling integrated marketing tools – email marketing, discount mode, and free shipping, to name a few prominent ones.

Additionally, you get tools that help in-store customization, product creation, and managing customer relationships on its dashboard, which are both easy to find and use.


Prestashop gives you all the customization power you need when it comes to design ease.

Customization of your online store takes place in two parts: quick edit and an advanced module. Depending on where you stand with your technical proficiency, you can modify to your heart’s content.

You will also find the platform’s vast design resource library incredibly helpful when designing your store.


Like other platforms in this list, Prestashop also comes with some additional costs. The pricing plans of the platform are as shown below:

Features Pricing (Approx)
Domain Up to $20 per year
Hosting $3 to $100 per month
SSL Certificate $100 to $500 per year
Themes and Modules $50 to $1000

Ease of Use

To ease the onboarding process of the sellers, the platform provides a demo video. This comes in handy since some aspects of the platform require coding knowledge. Again, just a reminder that it’s easier to hire a technical expert to handle the additional integrations and plugins for you.

So, if you are technically sound, Prestashop is a good alternative for you to consider.


  • Plenty of in-built integrations
  • Multiple payment plugins
  • Offers scalability

  • Requires technical knowledge
  • Setting up a store takes time
  • Customer support behind a paywall

11. Shift4Shop

Best for mid-size and large businesses

Pricing starts at $29 (15-day free trial)


Shift4Shop, formerly known as 3dcart, is an all-in-one eCommerce solution. It is most suited for mid-level to large-sized business owners looking to create a feature-dense online store.

While Shift4Shop is not the most powerful eCommerce platform out there, the plethora of features and built-in tools that it offers can’t be overlooked. Even the platform’s lowest tier is feature-loaded to help the sellers make money efficiently.


Shift4Shop is packed with tools that help in marketing, SEO, customer management, customer relationship management, etc… The platform is built to help sellers take their business online and maintain the same momentum as they would with a physical store.

You also get an SSL certificate, live chat, and Point of Sale support as in-built tools on the platform.


The platform offers a drag-and-drop website editor. But it’s not the greatest when it comes to ease of use.

With the website builder, you can customize 100+ templates, but via HTML and CSS.

For sellers with no technical expertise, you can customize by modifying the template, and product pages and adjusting the product category for the customer’s ease.


Shift4Shop free plan comes with a twist- only US citizens who use their in-house payment gateway get to enjoy the benefits.

Let’s take a look at what the platform charges its users:

Plan Monthly Price Includes
Basic Store $29.00 All the essential features
Plus Store $79.00 Complete marketing suite
Pro Store $229.00 eCommerce automation

Ease of Use

The seller gets a comprehensive dashboard to manage their daily operations. Basics like daily sales, inventory tracking, monthly sale statistics, etc…, can all be viewed from there.

Heavyweight features like channel management, multi-channel marketing, inventory control and management, abandoned cart saver, etc… are all present on the platform.


  • Plenty of in-built tools and integrated plugins
  • No transaction fees
  • Unlimited product listing

  • Incompetent customer service
  • Unintuitive website builder
  • Limited annual sales

Which Ecwid Alternative is Best for You?

1. Dukaan: Best for people with no technical skills.
2. Wix: Best for small businesses.
3. WooCommerce: Best for people with an existing WordPress website.
4. Shopify: Best for eCommerce centric site.
5. Magento: Best for growing businesses.
6. Squarespace: Best for creating an eye-catching, aesthetically pleasing store.
7. Salesforce Commerce: Best for rapidly growing businesses.
8. BigCommerce: Best for rapidly-growing businesses.
9. Volusion: Best for start-ups and small businesses.
10. Prestashop: Best for small and medium businesses.
11. Shift4Shop: Best for mid-size and large businesses


As a seller taking their store online, you need a robust store that caters to both the present and future needs of the business.

Throughout this article, we’ve done our best to encapsulate the essence of the various Ecwid alternatives available. While Ecwid might not be the best fit for your scaling business, one of these 11 platforms listed will surely do the trick.


1. What is Ecwid?

Ecwid is an eCommerce platform that helps sellers take their business online. It is most suited for small businesses that are not looking to scale up.

2. What is the difference between Ecwid and Wix?

While both are eCommerce platforms, the major difference is what their platform can offer. Ecwid and Wix are both suitable for small business owners, but Wix offers many more functionalities and is user-friendly.

3. Is Ecwid a part of Wix?
Ecwid is not a part of Wix. But you can add Ecwid eCommerce to an existing Wix website. Although, as evident from the article, we won’t recommend it.

4. Which is better: Ecwid or Wix?

In our opinion, Wix is far better than Ecwid. Though both the platforms cater to small businesses, Wix offers much more built-in tools, and customizability and has a user-friendly interface.

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