Email marketing is an excellent way to improve your conversion rates. You can inform website visitors about news and promotions by sending them regular newsletters.
It will help promote your brand, eventually turning visitors into potential customers, increasing your revenue as a result. However, creating and sending email newsletters can be somewhat time-consuming.
Not only do you need to send regular emails to your subscribers, but they must also present relevant information for the recipient. In this case, having a WordPress newsletter plugin is very handy for optimizing your email campaign.
It can automate newsletter sending and help you segment your audience alongside other features. To make your decision process simpler, we have tested several newsletter plugins for WordPress to recommend to you only the best tools in the market.
Why Do You Need a Newsletter Plugin?
Email marketing is the practice of sending emails to prospects and customers. Typically, these emails contain sales promotions, a new blog post, or other relevant information you have to offer.
An email newsletter can also be a way to ask for feedback and build trust with your customers.
Other reasons why email marketing is essential for your business include:
- Nurturing leads. Through emails, you may offer coupons or free trials to attract users and convert them into subscribers or customers. This method is known as lead generation.
- Boosting customer loyalty. Make connections with your subscribers by using email newsletters to reward them with promotions or solve their problems by sharing informative content.
- High return on investment (ROI). Data shows that email marketing generates an average ROI of $42 for every $1. Drive your subscribers to purchase your product or download your content with a strong call-to-action (CTA).
However, having a WordPress newsletter management plugin will greatly improve your email marketing strategy as well as SEO.
Newsletter plugins allow you to create and send newsletters directly from your WordPress dashboard. Others focus on building eye-catching forms and pop-ups to attract more visitors and grow and manage your mailing list.
Since you will need two types of plugins to develop an effective email marketing campaign, our list includes WordPress newsletter and email subscription plugins.
Top 4 WordPress Newsletter Plugins
Newsletter plugins are dedicated to managing your emails and sending them to your subscribers.
Different from subscription plugins, they don’t provide templates or editing tools to design pop-ups and forms.
Integrating powerful built-ins like automation and analytics, here are the best WordPress newsletter plugins.
- Downloads: 300,000+
- Rating: 4.6/5
- Notable features: extensive SMTP support, email delivery speed, and unlimited newsletters
- Price: freemium
Newsletter is one of the best WordPress plugins for email marketing on the market. It offers several helpful features that will help you grow your subscription list, automate newsletters, and track email performance.
Using its drag-and-drop composer, you can customize newsletter forms directly from your WordPress dashboard. Choose from more than 15 block options, including hero images, gifs, social icon widgets, and videos.
To get more leads, Newsletter gives the option to add single or double opt-in to your forms. These forms will collect data about the visitors, getting you ahead in growing your newsletter list.
Newsletter is SMTP-ready, and it seamlessly integrates with external mail delivery services like Amazon SES, Mailgun, and SendGrid. Thanks to these integrations, you’ll be able to send email newsletters quickly and measure the effectiveness of your campaigns.
Furthermore, you can send from 12 emails per hour to as many as your site can handle using the controlled delivery speed option. If you’re sending emails in batches, it will be easier to target your list more accurately.
Additionally, statistics reports are available on the plugin’s dashboard. These will help you make decisions based on total emails sent, opened, and clicked.
This popular email marketing service offers several free add-ons to maximize your campaign’s potential. Use them to import registered users as subscribers, lock premium content, and archive important newsletters.
Newsletter doesn’t limit the number of emails you can send, and it comes for free. For full-year support and access to extensions, Newsletter’s premium version is available from $65.
- Downloads: 2,000+
- Rating: 4.4/5
- Notable features: built-in SMTP server, integrates well with other plugins
- Price: from $69/month
This WordPress email newsletter plugin enables you to manage your email list and send emails without leaving your WordPress dashboard.
It comes with an easy-to-use drag-and-drop email builder that lets you create responsive newsletter templates. Plus, Jackmail will not show any ads on your email footer, allowing your branding strategies to stand out.
Jackmail is also compatible with a range of third-party opt-in plugins, such as Ninja Forms, Bloom, and Contact Form 7.
Furthermore, the analytics tools are very comprehensive as Jackmail provides in-depth statistics on email openings, link clicks, and average reading time. This data will help you decide on an actionable strategy to encourage subscribers to keep opening and reading your emails.
Jackmail uses a built-in SMTP server and implements calculated anti-spam practices to prevent your emails from going into the spam folder.
Jackmail’s plans are available from $69/month. In case you’re looking to test its compatibility on your WordPress site, a 30-day free trial is available for sending up to 500 emails.
- Downloads: 100,000+
- Rating: 4.6/5
- Notable features: automatic notification emails, newsletter templates
- Price: freemium
MailPoet is a WordPress newsletter plugin that prides itself on its user-friendliness. There are more than 50 premade newsletter templates that you can customize with the plugin’s built-in drag-and-drop editor.
Alternatively, create your own designs, add images, or other media types directly from your WordPress library.
This email newsletter plugin allows to automatically notify subscribers about new posts on the site. Track how well your email campaigns are performing with the plugin’s insightful analytics tool.
MailPoet will give reports on how many people open your emails and click on links. You can use this data to segment your audience with the targeted emails.
For those running an eCommerce website, the plugin offers WooCommerce integration. By adding a signup form to the checkout page, you can collect customers’ data and encourage them to repeat their purchases.
MailPoet Premium plan can be used for free for up to 1,000 subscribers. To build more extensive lists, you’ll need to upgrade to a paid plan, starting from €15/month with a 30-day money-back guarantee.
- Downloads: 24,000+
- Rating: 4.6/5
- Notable features: autoresponder, real-time analytics, unlimited subscribers
- Price: $69/license
Mailster is a popular WordPress newsletter plugin used to create and send newsletters instantly from your dashboard.
It has six types of autoresponders that will ensure on-time delivery of the latest newsletters to your subscribers. You can automate your marketing campaigns by selecting the preferred schedule to send emails from a single menu.
This email marketing plugin is integrated with Unsplash, giving you access to over a million stock images to build stunning newsletters.
Another excellent feature is its real-time analytics. Track email opens, clicks, unsubscriptions, and even individual subscriber activity right on your screen.
Mailster allows for the storage of an unlimited number of subscribers and lists without having to pay extra fees. You can have more control over your data and assets compared to a different email marketing service.
It also provides SMTP support, single and double opt-ins, and a built-in subscription widget.
The regular license for this email service is $69/license. You can extend the support from six months to one year for an additional fee of $24.
Top 7 WordPress Email Subscription Plugins
Email subscription plugins offer helpful tools to create forms and plugins that will help convert more users to subscribers.
Keep in mind that these plugins are not dedicated to sending emails. You’ll need to install a newsletter plugin in order to fully optimize your campaign.
Here are our top picks of email subscription plugins.
- Downloads: 2,000,000+
- Rating: 4.8/5
- Notable features: checkbox integrations, list management
- Price: freemium
If you’re using Mailchimp, this plugin for WordPress will help build your mailing list and track your campaign’s performance.
Its form builder has an easy-to-use interface, giving you plenty of room to create subscription forms that will work great across different browsers and devices.
This plugin is very flexible, allowing you to place signup forms anywhere on the website, including pages, posts, and widget areas.
Another great aspect is its list management features. It allows to easily add an email subscription checkbox on your contact form to sign people up as subscribers automatically.
Find out what sign-up methods work best and what pages have the highest traffic thanks to the detailed reports and statistics.
This plugin works well with WooCommerce that you can use to segment the subscriber list based on activities recovered from abandoned carts and customers’ purchases.
Mailchimp for WordPress also has a variety of third-party integrations and add-ons. Try Google reCAPTCHA, WPBruiser, and Boxzilla to increase security or add pop-ups to the site.
The free version of this WordPress plugin allows to list up to 2,000 subscribers. Subscribe to one of the premium plans, from $59–$149/year, if you wish to access all it has to offer.
- Downloads: 200,000+
- Rating: 4.8/5
- Notable features: plentiful pop-up solutions, built-in email service
- Price: from $39.95/year
This is a great WordPress plugin to install if you want to use pop-up messages to collect email addresses for your newsletter campaign.
Popup Builder specializes in creating and managing promotional pop-ups that will inform your website visitors about your offers, discounts, and other notices.
It offers multiple solutions, including HTML, Facebook, image, and shortcode pop-ups. Moreover, Popup Builder has a newsletter module for sending out email marketing campaigns, meaning you won’t have to use an additional newsletter plugin.
Popup Builder also offers several customization options. Modify your pop-ups’ colors and themes or add animation effects and opening sounds to make them more noticeable to visitors.
Depending on the number of websites you’re licensing, the plans start from $39.95/year. They include a range of extensions, from AdBlock to WooCommerce and Mailchimp.
3. Thrive Leads
- Downloads: 114,000+
- Notable features: A/B testing, triggering, and targeting capabilities
- Price: $19/month
Thrive Leads is an email list-building plugin that helps optimize your WordPress website‘s conversions.
This plugin’s user-friendly drag-and-drop editor allows for the designing of various types of opt-in forms easily. Besides building forms from scratch, it is also possible to use the Thrive Leads library’s pre-designed templates.
It provides multiple form-trigger configurations, including exit intent, on scroll, and page load. The plugin has an advanced targeting system to display opt-ins according to the category, page, and other content the visitor is checking.
On top of that, Thrive Leads comes with an A/B testing engine that is useful for previewing your signup form’s overall design and written content, leading to a better user experience.
To install Thrive Leads, you’ll need first to subscribe to Thrive Suite for $19/month. After getting the plan, you’ll gain access not only to Thrive Leads but also to Thrive Optimize, Thrive Quiz Builder, and other tools.
- Downloads: 700,000+
- Rating: 4.5/5
- Notable features: customer behavior personalization, interactive pop-up elements
- Price: from $9/month
Another powerful WordPress plugin, OptinMonster is an email marketing service that helps create high-converting pop-ups and turn anonymous visitors into email subscribers.
OptinMonster eliminates the task of creating pop-ups from scratch as the plugin has hundreds of pop-up templates in the library, such as newsletter pop-ups, slide-ins, announcement bars.
Designing pop-ups will be a breeze thanks to the easy-to-understand visual editor. Using the drag-and-drop functionality, adding dynamic elements like countdown timers and spinning wheel will only take seconds.
These pop-ups offer smart page targeting features that you can personalize based on customer behavior, ensuring the pop-ups reach the proper target.
Moreover, OptinMonster comes with exit-intent technology and retargeting parameters that help reduce the number of abandoning visitors.
5. WP Subscribe
- Downloads: 30,000+
- Rating: 4/5
- Notable features: SEO-friendly, third-party integrations
- Price: freemium
WP Subscribe is lightweight and compatible with caching plugins, ensuring that your subscription form loads at an optimum speed, improving your WordPress SEO performance as well.
Using WP Subscribe, you can create your email list by adding subscription boxes to the site’s sidebar. There is also a vast library of eye-catching designs to choose from.
However, there’s not much room for modifications on its free version, except for the styling and font customization. For example, to change your subscriber box’s background color, you need to add custom CSS code to the plugin.
It offers integrations with Aweber and Mailchimp so you can send newsletters to the subscribers and manage your campaigns.
You can download WP Subscribe for free or upgrade to WP Subscribe Pro from $29/year.
- Downloads: 40,000+
- Rating: 4.7/5
- Notable features: campaign models, A/B testing
- Price: freemium
If you’re looking for a WordPress form builder with several opt-in and targeting options, Icegram is a plugin worth checking out.
Icegram lets you create four different opt-in forms such as light-box pop-ups, header and footer action bars, toast notifications, and slide-in messengers. If you purchase its premium version, you get access to more pop-up message types, from inline block to full screen overlay.
This WordPress newsletters plugin offers 120+ campaign models, from subscriptions to yes-no CTAs and special offers.
Additionally, Icegram provides trigger and targeting rules for placing your campaigns and opt-in forms – these include exit-intent, scroll position, and on-click.
You also have the freedom to decide whether you want the settings to be time-based, behavior-based, or even location-based.
Keep in mind that Icegram is a form builder, so you need to integrate it into a third-party email marketing platform like Mailchimp, ConstantContact, or EmailBuddy to send the newsletters.
The free version includes basic functionality for creating message templates and targeting. If you want to get all of the features mentioned above, purchase a premium plan, available from $97/year.
- Notable features: advanced page-specific targeting, marketing promotional tools
- Price: from $69/month
Sleeknote is another excellent WordPress pop-up plugin, offering more than 110 customizable templates suitable for all types of businesses, from the automobile industry to beauty salons.
It helps to collect email addresses to build your mailing list, allowing you to show pop-ups with personalized messages according to each visitor’s behavior on the site.
The design customizer is full of interactive elements like floating images and radio buttons to help your pop-ups stand out. With a few clicks, you can create pop-ups that match the feel and look of your brand.
Besides, it is possible to turn buttons, images, and links into subscription forms and hide campaigns from existing subscribers.
Sleeknote has several premium plans, ranging between $69–$470/month with a 7-day free trial.
What Makes a Great Newsletter Plugin?
Picking the right newsletter plugin, especially if you’re a beginner, can seem quite overwhelming at first.
To ease your search, here are the most important features you need to look out for when choosing a WordPress newsletter plugin:
- Ease of use. The plugin’s interface is easy to navigate whether you’re a beginner or a full-time developer.
- Reliable sending service. Ensure that the plugin has an SMTP server or third-party integrations with other SMTP plugins to improve email deliverability.
- Target-specific list management. Segment your list and target subscribers with campaigns that cater to their interests.
- Flexible customization. The plugin should provide the essential design tools that would allow you to match your brand and products’ overall look.
- Automation features. Some plugins allow you to automatically send emails and perform other automated tasks, saving time and boosting productivity.
- In-depth analytics. Gaining insights into your email marketing campaigns will help you segment your subscribers and provide content that better aligns with their preferences.
There you go, our selection of the best WordPress newsletter plugins to communicate with your subscribers and grow your email list.
Remember, you might need to combine two plugins to create subscription forms and then send newsletters from your WordPress dashboard. If you’re still unsure, here are our top WordPress plugins recommendations:
- Newsletter. A robust newsletter plugin that comes with affordable pricing plans to send unlimited emails. It’s perfect for beginners.
- OptinMonster. Provides customer-behavior targeting and extensive testing tools, this all-in-one plugin is all that you need to maximize conversions.
If you have any more questions regarding WordPress newsletter or email subscription plugins, feel free to leave a comment down below.