2022 Comparison – Forbes Advisor


Square emerged on the scene in 2009 as a point-of-sale provider. Immediately, the company built its brand with the small white square card reader that allowed business owners to take payments anywhere without being tethered to a physical register. While best known for its point-of-sale system, Square offers various other small business tools including the website builder Square Online. Square Online provides free website templates to help businesses build a brand, connect with customers and sell products and services online.

Squarespace launched in 2003 in a dorm room at the University of Maryland. Since its inception, Squarespace has been devoted to helping everyday people build beautiful websites. Today, it is one of the leaders in the website building space, allowing users to create a customizable website or online store within minutes using its all-in-one solution.

Both platforms offer drag-and-drop templates, intuitive website building features aimed at business owners with no previous coding experience, security features and simple search engine optimization (SEO) and marketing features.

FEATURED PARTNER OFFER

Square

Square

Starting price

Free

$12 per month for a custom domain

Processing fees

2.9-percent plus 30 cents per transaction

Square

Starting price

Free

$12 per month for a custom domain

Processing fees

2.9-percent plus 30 cents per transaction

Why We Picked It

Square Online includes free unlimited hosting, a free URL, responsive website design tools, inventory management services, marketing tools and advanced reporting to track marketing efforts. One big advantage of using Square Online is that it seamlessly integrates with other Square tools. This integration makes business matters such as inventory management, sending email promotions, creating coupons and offering a rewards program to both online and in-person customers a piece of cake.

Pros & Cons

  • Free plan available
  • Slightly less expensive than Squarespace
  • Very beginner-friendly
  • Easy integration with other Square products
  • In-store and online selling tools
  • Mediocre templates
  • Limited customization features
  • Top-tier plan very expensive

FEATURED PARTNER OFFER

Squarespace

Squarespace

Processing fees

Varies by plan and payment processor

Squarespace

Processing fees

Varies by plan and payment processor

Why We Picked It

Squarespace is one of the leading all-in-one website builders on the market today for good reason. The platform allows users to create and maintain beautiful websites without any web design experience. Squarespace is best known for its high-quality, sleek templates. The customizable templates are photography heavy, enhancing artists, bloggers and product-driven online stores.

Squarespace offers four plans to meet the needs of any type of business. More advanced plans include discount codes, the ability to sell subscriptions, advanced analytics, real-time shipping quotes and merchandising tools. The simplicity of the software allows anyone to create a fully functioning website. Squarespace is also a fully hosted website builder, meaning you don’t have to purchase hosting services separately.

Pros & Cons

  • All-in-one plans
  • Monthly and annual contracts
  • Impressive template designs
  • User-friendly
  • No transaction fees for top-tier plans
  • Plans are more expensive
  • Phone support not offered
  • No free plan



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