8 Summer Beauty Trends Editors Are Wearing This Season


If you ask me, summer is the ideal time to switch up your beauty routine and experiment. This year, I believe this to be particularly true. After two summers of restrictions, summer soirées, festivals, and holidays are firmly back on the agenda, and there’s a celebratory mood in the air. 

As such, we’re seeing this reflected in beauty trends. Models at MSGM’s and Versace’s S/S 22 shows were sent down the runway with vivid green eyeliner, which feels so right for festival season, and colorful hair accessories have made a major comeback amongst the fashion set this season, as seen on the likes of Anya Taylor-Joy and on the runway at Max Mara. In nail salons, everyone is opting for colorful nail art right now, and rightfully so. Who doesn’t want a dopamine hit on their fingertips? “With summer underway, neon and bright-colored nails are making a comeback,” says Holly Wolff, nail technician at Neville Hair & Beauty. “Whilst most people tend to currently still opt for neutrals, we have noticed an increase in bright and neon shades, whether it be French tips or other nail art alternatives such as abstract designs. Self-expression is the ultimate trend for nails, so I think it will gain further momentum as people start going on holiday with either solid color bases or multicolored shades,” she says.

Ahead, Who What Wear editors and contributors put summer beauty trends to the test with the help of the best makeup artists, hairstylists, and nail technicians in the business. We guarantee they’ll deliver some serious beauty inspiration for you to experiment with this summer.



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