How to Start a Health Brand on TikTok

start a health brand on TikTok

The TikTok platform has since risen to be one of the fastest-growing social media outlets and is being used by different brands and industries to promote their brands and businesses. This article covers how you can start a health brand on TikTok and make your health brand go viral on TikTok.

TikTok is an exceptional social media and brand po[promoting platform. While some other social media platforms require you to have massive followers to go viral or have your content reach a wider audience, it is all different with TikTok.

Now, if you are in the health sector and looking to stand a health brand on TikTok, here’s everything you need to know.

Should Health Brands Use TikTok?

According to Wallaroo Media, “If your brand’s target audience includes anyone between the ages of 13 and 40, you should be on TikTok right now.”

TikTok is the most downloaded app on the store, and it has nearly 700 million active monthly users and over 1 billion monthly active users around the world, and brands and businesses are jumping on the platform, taking advantage of the vast marketing and selling potential it has.

As a result, the platform presents excellent opportunities for many industries, including healthcare.

Why You Should Use TikTok for Your Health Brand

TikTok is mainly made up of Gen Zs. It allows health brands the opportunity to connect with a young base of digital-first consumers.

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Using TikTok for Marketing in Health

The health sector has fast become prominent on TikTok since after the pandemic started as healthcare providers used the medium to combat situation misinformation at the time, telling patient stories as well as spreading health awareness.

Health is a very important topic and people are steadily looking for voices in the healthcare sector they can count on for information. These people referred to as Gen Zs; aged 13 to 40, are the majority of users of the platform. in that case, health information or awareness can be created faster using social media and TikTok, in this case, than through any other means.

TikTok is the easiest way health brands can reach a wider audience faster.

How to Start a Health Brand on TikTok

To start a health brand on TikTok, you first have to ensure that you have gained professional knowledge, skills, and maybe, certifications in the field you are in. Also, ensure you can create topics only around topics you are familiar with.

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How to Start a Health Brand on TikTok | Full Details

Because health has become huge on TikTok and has become such a successful category on the platform, it has taken the nickname: FitTok. So, one can ask, ‘how can your health brand go viral on FitTok?’

The hashtag #FitTok has been one of the most popular health hashtags on the platform teeming with videos of individuals sharing healthy recipes, demonstrating exercise routines, explaining how muscle growth happens, and much more.

Below are some tips to help your brand go viral on TikTok:

1. Partner With Health Influencers

One of the best places to begin is by getting influencers in your niche to talk about or advertise your brand.

A successful influencer’s video highlighting your brand’s ground-breaking product may generate sales right away.

2. Understand the Subcultures of #FitTok

Make health videos either to create awareness of a health tip people are new to or anything in your niche that belongs in the category.

3. Answer Questions in the TikTok Comments

Responding to comments basically translates to good customer service. When you professionally respond to comments on your content, your audience knows you are interactive and can be the go-to person when there is a question to ask.

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3. Join Hashtag Challenges

Hashtags help users to find your content, or better put, to find a particular series of content tagged to the hashtag. Simply, hashtags help users to narrow down their search to a particular topic or trend.

For a health brand, there could be hashtags that can help users find their content easily. While you create and own your hashtag, be sure to use hashtags from other popular health rands so that your content can pop up when users search for certain topics you also cover in your field.

Also, invite other users in your field who are interested in creating awareness for the topic your content is on. To do this, you can create a video with your hashtags and ask others to participate in the same while using the hashtag in your video.

4. Run a Branded TikTok Advertisement

In the infeed area, you may generate your own content and play them repeatedly. It even enables CTA in website clicks, making it more similar to an Instagram story advertisement. There are indicators to monitor ad growth, and you may assess any shortcomings and make improvements as necessary.

All you need to do is to create unique health filters, ask to promote followers to follow, create stories or videos using your filters, and are to gain visibility.

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5. Partner with influential healthcare providers for unbranded campaign moments

As a health brand, it might be an excellent partner for brands whether it comes to non-branded illness awareness or campaign-driven marketing to find cures to different health issues.

6. Join in on the conversation by making scientific information more digestible

You can make some complex scientific information user-friendly and easy to understand.

6. Share Some Real-Time Viewers

Give your potential customers some time as well. Please mention them in your video so that viewers may feel linked to your brand. They also experience a sense of exclusivity when they follow or use your brand.

It has a significant favorable effect on your brand. You may establish a strong connection with your viewers and learn what they require from you.

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7. Be Consistent

Being consistent doesn’t literally translate to posting videos on your TikTop every day. It entails creating a monthly TikTok calendar schedule and following it through.


How do you create a health brand?

Design a logo. The health and wellness sector frequently relies on visuals.
Make a visual style guide for your branding.
Create your website.
Social media advertisements on either Facebook, Instagram, Twitter, Tiktok
Collaborate with influencers
Actively engage with your audience
Meet and connect with other brand owners and followers beyond social media.

What TikTok can do for your brand?

TikTok users for Business may build Branded Hashtag Challenges, Brand Takeover Ads, TopView Ads, In-Feed Ads, and Branded Effects. Your audience reach, customer interaction, and creativity will all grow thanks to TikTok.

Should I use Tiktok for my health brand?

TikTok is mainly made up of Gen Zs. It allows health brands the opportunity to connect with a young base of digital-first consumers.


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