HubSpot Vs. Pardot Comparison 2022 – Forbes Advisor


Pricing

HubSpot Marketing Hub™ plans start at $0 to $3,200 per month, with the number of marketing contacts allowed ranging from 1,000 to 10,000. Pardot/MCAE plans start at $1,250 to $15,000 per month and most plans start with 10,000 contacts, and the Premium plan includes 75,000 contacts.

In addition to core plan fees, both companies have their fair share of add-ons, which can get pricey. For example, HubSpot lets you add additional marketing contacts to your account. You can add contacts in increments of 1,000, starting at $45 per month. Another HubSpot add-on is the option to increase your API call volume limit to 1,000,000 calls per day, which costs $500 per month.

Here are a few Pardot/MCAE add-ons, with each billed annually:

  • Additional contacts: Starting at $1,000 for 10,000 contacts per month
  • B2B Marketing Analytics Plus: $3,000 per month
  • Sales emails and alerts: $50 per user, per month
  • Dedicated internet protocol (IP) address on the Plus plan: $500 per month
  • Advanced dynamic content on the Growth plan: $400 per month

Most small businesses can’t afford Pardot/MCAE, so HubSpot is the hands-down winner for those on a budget. The real contest in HubSpot vs. Pardot/MCAE is which solution is best for large or enterprise efforts. If that’s you, this is when you must be clear about your exact business needs and review these solutions on a feature-by-feature basis.

If you’re already using Salesforce as your CRM, Pardot/MCAE is a logical choice and will likely address your marketing automation needs quite well. Salesforce is by far a more robust CRM than HubSpot. If you’re looking for an all-in-one CRM plus marketing automation solution, HubSpot is your best option.

Ease of Use

HubSpot offers a modern interface and relatively simple dashboards that most users find user-friendly. Tapping into the power of advanced features in HubSpot can be somewhat difficult, especially for novice users. HubSpot offers a wide range of support and training options, including the HubSpot Academy, where you can hone your skills.

Although Pardot/MCAE’s dashboard is uncluttered and easy to navigate, setting up the software for your business and getting the most from its complex features requires a moderate to a significant learning curve. Technical support is available, although you’ll need to subscribe to Premier Success for 24/7 support. You can also develop Pardot/MCAE skills through the Salesforce training portal, Trailblazer.me.

Email Marketing

All HubSpot plans include email automation and various tools to make your email marketing campaigns more successful. Email reply tracking, email health reporting and list segmentation are a few of HubSpot’s tools for generating optimal results. HubSpot offers dozens of free templates, or you can create custom emails with the user-friendly HubSpot editor.

HubSpot limits how many total emails you can send each month based on the plan you choose. With the free plan, you can send up to 2,000 emails. With the Starter plan, the email send limit is 5X the marketing contacts in your plan. For the Professional plan, it’s 10X your contacts and, for the Enterprise plan, it’s 20X your contacts.

Pardot/MCAE offers unlimited email marketing in all its plans. Create attractive email campaigns with a simple drag-and-drop editor or use one of the platform’s premade templates.

Automation rules, A/B testing and personalization are standard in all plans. Advanced email analytics email rendering, preview analysis and advanced dynamic content are included in all plans except for Growth. Send-time optimization is available to Advanced and Premium plan customers.



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