Associating style and sports in the same league may seem like an oxymoron, but upon further inspection, one can see how these industries intersect. Anyone that’s been lucky enough ever to attend a live sporting event in their life can tell you that the energy of the crowd in an arena is electrifying. That same feeling can be found when you’re waiting for a fashion show to begin. The anticipation in the room is thick enough to be cut with a knife, your heart is racing, you’re on the edge of your seat, and you’re focused on witnessing that magical moment (whether it’s a slam-dunk or a show-stopping look). But it’s not just the exhilarating feeling of witnessing your favorite player break a record or discovering a hidden gem while shopping that’s the same—these two industries intersect on a deeper level.
Some of the biggest fashion trends have been informed by athleisure apparel. Some of the biggest basketball, tennis, and surfing athletes have become the faces of luxury brands and even launched their own labels. These industries have always been intertwined, especially regarding icons like Skylar Diggins-Smith. For those who don’t follow women’s basketball, you should know that Diggins-Smith is arguably one of the best basketball players as she’s a six-time WNBA All-Star, has played in the FIBA world cup, and has taken home an Olympic gold medal. She’s out here scoring, but her wins don’t stop at the court. Diggins-Smith’s effortless tunnel fits (aka, her street style) and recent collaboration with Puma have made her one to watch on and off the court. But you don’t have to just take my word for it.
Ahead, you’ll hear from the basketball star about her career, her dedication to advocacy, and how she feels the basketball and fashion industry intersect. Plus, she was kind enough to share the 3 fashion trends she’s ready to adopt for the tipoff of fall.