We messed something up. That’s why you’re seeing this page. It’s called a 404 page.
If you have an online business or personal website, your site probably has a page like this, too. But your 404 page doesn’t need to be a dead end for your customers. Instead, you can turn digital lemons into lemonade by making the best out of a bad user experience. Here is some advice on how to craft a user-friendly 404 page.
Make sure people know something went wrong.
This is our bad. You probably clicked a bum link. Our fault, not yours.
An apology means a lot more when a person tries to make things right.
We just took note of the page you came from and where you were trying to go. Now we can fix our mistake.