Webflow Vs. Wix Comparison – Forbes Advisor


Both Webflow and Wix have easy-to-use templates that allow users to drag and drop content without coding knowledge. They both offer users a number of different plans to meet personal and business needs, including three e-commerce plans to help users create online stores. They both also have a free plan available, something that is rare in the website building space.

While Webflow and Wix share many similarities, they also differ in key areas. Users without coding experience can use Webflow, however, the platform is also suitable for experienced developers who want to take advantage of its HTML/CSS capabilities, create visually rich animations, use an on-page editing interface and other advanced features that allow them to build a custom-designed website from scratch. To customize websites even further, developers can easily integrate custom code or leverage Webflow’s CMS API.

While Webflow allows users to fully customize their website, Wix relies on templates. Wix users can choose from more than 800 designer-made templates for every type of website under the sun including recipe blogs, wedding photographers, writers, car mechanics, jewelry designers and more. Templates are organized into categories such as Business and Services, Store, Creative, Community and Blog.

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Webflow

Webflow
Webflow

Why We Picked It

Webflow is an all-in-one cloud-based web design platform that allows users to build dynamic websites. Instead of just relying on templates like many of the website building platforms, Webflow gives users the option of starting with a template or building a website from a blank canvas. Unlike Wix, Webflow provides an internal HTML/CSS editor, allowing users to dive deep into the customization of their site.

With Webflow, users can create custom interactions and animations based on user interactions, page load, page scroll and much more. This type of granular customization does require development knowledge. Webflow integrates with a large number of plugins and apps to further customize websites.

Pros & Cons

  • Highly customizable
  • Create animations
  • 1,000-plus responsive templates
  • Limited e-commerce features
  • Top plan very expensive
  • Developer knowledge required for more advanced customization

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Wix

Wix
Wix

Why We Picked It

Wix is one of the top website builders for bloggers, new businesses, artists and entrepreneurs because it is easy to use, relatively inexpensive and quickly allows users to build attractive websites without any coding experience.

Unlike many website builders, Wix offers a free plan. Users are limited to 500MB of cloud storage and 500MB bandwidth and must use Wix branding on their subdomain (example, yourwebsitename.wix.com), but it is a great plan to get one’s feet wet in the website building space. In addition to a free plan, Wix offers seven plans to choose from, making it easy to find a plan that is right for your personal brand, business or project.

For more information read our full Wix Review.

Pros & Cons

  • Free plan
  • Highly customizable drag-and-drop site editor
  • Large variety of templates across a number of industries
  • Artificial Design Intelligence (ADI) editor
  • Cannot switch template once created
  • Limited animation customization



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